Cheap DSL in Germany

I reported from The Register that a German DSL provider has been able to sell its DSL for 3.99 euro's a month ($5.40 US). Now I dont understand why our DSL and Cable is still so damn high. In Korea they have cheap DSL and apparently now in Germany. There seems to be no reason other than Corporate greed to stop us from getting cheap highspeed internet. Hopefully in the next few years the prices can come down. Any thoughts? Talk to you later Joe